LaTeX Graphicx Package Troubles

I’m authoring my thesis in LaTeX, a sort of scripting language similar to HTML that produces beautiful final results… that is, if you can get it to cooperate.

My current problem is with trying to use the graphicx package.  I can’t get a graphic to display correctly.  The code looks correct but it keeps throwing strange errors.  I copied the code verbatim (with changing the file i’m trying to insert) from a friend’s masters thesis.  It worked in his so I don’t see why it’s not working in mine.  We are using the same class files and whatnot and the same general format.

The problem comes (i think) in the width variable.  That textwidth doesn’t seem to be working correctly.

The Code:

\begin{figure}[h]
\begin{center}
\includegraphics[width=0.6\textwidth, keepaspectratio=true ]{figures/hofstede_onion.png}
\caption{Hofstede's Onion Model of Culture: Cultural Values are located at the core and are surrounded by Rituals, Heros, and Symbols with Practices drilling down from the outside to the Values center. Reproduced from \cite{Hofstede01}.}
\label{fig:hofstede_onion}
\end{center}
\end{figure}

The Error Message:

! LaTeX Error: Cannot determine size of graphic in figures/hofstede_onion.png (no BoundingBox).
See the LaTeX manual or LaTeX Companion for explanation.
Type H for immediate help.
...
1.18 ... ctratio=true ]{figures/hofstede_onion.png}
) [5]

Thoughts, insights, ideas?

UPDATE:

With the help of Alex (recommended by Anne), I was able to get the graphics files to pop out.  The key was switching from outputting into a DVI file or a PS file to outputting directly into a PDF file.  To do this in TeXnic Center, I went to Build -> Select Output File.  I then chose the PDF option.

Other problems still exist with my output, but at least some of the big ones are now addressed.  No doubt, there will be further whining for help as I progress with my thesis.

Sousse

As our program ramped down, we took one last fieldtrip to Sousse.

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Inside the grand mosque. That’s Melissa who was down visiting us from southern France.

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The Ribat used as the last defence of the town. During times of calm, the Islamic warriors would silently study the Koran inside. When pirates or whomever came by, they’d put down their Korans and pick up their swords.

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Japanese tourists even here!

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Yes, those are bunny rabbits doing cute things!

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We filled out the program evaluations at the luxury marina in the Zone Touristique.

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Chenini

Chenini is an old Berber village set high in the mountains.  It is a very pretty place, made all the more pretty by the sunset that was in full swing upon our arrival.  I ran around with Anne to see the various sights of the village and climb the mountain to the top of the settlement where the granaries were once located. Like many of the traditional villages in Tunisia, this one has been largely depopulated due to the construction of Chenini Nouvelle. There were still a fair number of inhabitants living in this one however. We saw several groups of women walking about in red and white checkered scarves, evidently traditional to this particular village or area. A teenage boy followed Anne and I around to try and get a bit of money from us by selling us some sort of crystal. We didn’t take the bait.

Anne and I got into trouble a bit for being late to the bus because we wanted to continue exploring. It’s hard to leave such interesting places!

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